Only 3 spots available this month — spots go fast.
// For Plumbers, HVAC, Roofers, Electricians & Contractors

Your work's
good enough.
Your online presence isn't.

We build the professional foundation your trades business needs — before you spend a dollar on ads. Website, automated reviews, missed-call recovery. So when you're ready to grow, Google already trusts you.

No contracts. This is your foundation — not a lead-gen tool. Cancel anytime.

7 Day Build
5★ Review System
SEO Ready
Ad Ready
// built for trades businesses across the US
Plumbing HVAC Roofing Electrical Landscaping Remodeling Painting General Contractor

The Problem

You look invisible online — even though your work speaks for itself.

This isn't about generating leads. Not yet. It's about the fact that right now, when someone Googles you, they don't see what you're capable of.

No professional website. Fewer than 10 Google reviews. No system collecting 5-star reviews after every job. That means Google doesn't rank you, homeowners don't trust you, and when you're ready to run ads — there's nothing to back it up.

Paid ads without a strong foundation is like pouring water into a bucket with holes. You need the website, the reviews, and the SEO in place first. That's what we build.

92%
Google ranks based on reviews + SEO. 92% of consumers read online reviews before hiring a local service provider. Google's local algorithm weighs review count, recency, and website quality heavily. Without that foundation, you're invisible — even if you run ads.
Why this isn't a lead-gen tool

We're not promising you 50 leads next month. We're building the foundation that makes everything else work. A professional website so you look legit. An automated review system so your 5-star reputation builds itself. SEO-optimized presence so Google knows you exist. When you're ready for paid ads — the groundwork is already done. That's the whole point.

Three gaps in your foundation

  • No professional website = no credibility Homeowners spending $5,000–$40,000 on a job make a trust decision before they ever call you. No website, or a bad one, and they move on. A clean, fast site is the baseline — and you need it before ads will ever convert.
  • No review system = Google doesn't rank you You do great work but nobody's collecting those 5-star reviews automatically. Without a system in place, they don't happen. And Google ranks contractors with 50+ reviews over ones with 4 — every time. This is the foundation paid ads need to work.
  • Missed calls with no follow-up = wasted opportunities You're on a job site. You miss a call. Without automated text-back, that opportunity is gone. This isn't lead gen — it's making sure the people who already found you don't slip through the cracks.

This isn't about generating leads. It's about building the foundation so that when you do — it actually works.

Check Your Foundation

How strong is your digital foundation
right now?

Takes 30 seconds. See if you're ready for paid ads — or if there are gaps to fill first.

Legwork Score Calculator
6
Opportunity: HIGH
Website2/25
Reviews2/25
Lead Follow-Up2/25
After-Hours0/25
See How We Fix Your Foundation →

Your Foundation

Everything you need to look professional
and build trust.

A real website. Automated 5-star reviews. SEO. Systems to catch every opportunity. When you're ready for paid ads — you'll already have the foundation.

Professional Website

5–7 pages. Fast. Mobile-first. The first thing homeowners see when they Google you — and the thing that makes them say "this guy's legit." This is your digital storefront. When you run ads later, this is where traffic lands.

All plans

Missed-Call Text-Back

Miss a call on the job? They get a text in under 60 seconds. This isn't lead gen — it's making sure the people who already found you don't fall through the cracks before you even talk to them.

All plans

AI Receptionist — 24/7

Answers your calls at 9 p.m. on a Sunday. Qualifies the lead. Books the appointment. No extra staff. No missed after-hours jobs.

Growth plan

Instant Inquiry Response

Someone fills out your website form. They get a text in seconds — not an hour later when you're still on the job. Fast response builds trust and keeps you top of mind.

All plans

Automated 5-Star Review System

After every job, customers automatically get a review request. Happy ones go straight to Google. Unhappy ones come to you first. It's the #1 thing Google uses to rank you locally — and right now, nobody's collecting them for you.

All plans

Google My Business + SEO

Optimized properly. Right keywords, categories, photos, service areas. This is how Google decides whether to show you in the map pack. Without it, paid ads are fighting uphill. With it, you're already ranking before you spend a cent.

All plans

The Process

Foundation built in 7 days.
Three steps.

We keep it simple on purpose. Your professional presence, review system, and SEO — all live within a week.

1
// 20 minutes

We Get on a Call

You tell us about your business. We tell you exactly what we'd build and what it costs. No pitch deck. No pressure. If it makes sense, we move forward.

2
// 7 days

We Build It (You Don't Touch a Thing)

Fill out a 10-minute form about your business. That's your only job. We handle the website, the automations, the AI setup, the Google profile — everything.

3
// 25 minutes

You Go Live

We walk you through everything, make sure it all works, and hand it over. That's it. Most clients are live before the end of the week.

Your foundation — Day 7
Professional website live & indexed
5-star review system active
GMB optimized & SEO live
Missed-call text-back active
Instant inquiry response running
Ready for paid ads when you are

Pricing

Simple pricing.
No surprises.

Flat monthly pricing. No setup fees. No long-term contracts. You're investing in a professional foundation — not a lead-gen promise. Cancel anytime.

Every plan comes with a 30-day guarantee. Not happy with your foundation? We keep building until you are.
Starter
Look professional, collect 5-star reviews automatically, and get your SEO foundation in place — so you're ready when it's time to grow.
$297 /mo
  • Professional website (5–7 pages)
  • Missed-call text-back
  • Automated lead follow-up via SMS
  • Quote form with instant notifications
  • Automated 5-star review system
  • Mobile-ready & fast
Scale
Everything in Growth plus Google Ads management. We run the ads that fill your pipeline — on top of the foundation that makes them actually convert.
$997 /mo
  • Everything in Growth
  • Google Ads management (we run your ads)
  • Lead tracking dashboard
  • Monthly ad performance report
  • Priority support (24-hr response)
  • Monthly strategy call

Ad spend paid directly to Google, separate from monthly fee.

This is the groundwork — not the ad spend. Build your reviews, your website, and your SEO now. When you're ready for paid ads, you'll have the foundation that makes them actually convert.

Questions

The things trades owners always ask
before booking.

Straight answers, no runaround. If something here isn't covered, ask on the call.

Is Legwork a lead-generation service?
No. Legwork builds the professional foundation — website, reviews, SEO, missed-call capture — that makes paid lead generation actually work later. Running ads without this foundation is like pouring water into a bucket with holes.
How long does it take to build my website and systems?
7 days from intake form to live. You fill out a 10-minute intake form, we handle the website, automations, AI receptionist setup, and Google Business Profile. Most clients are live before the end of the week.
Do I need to sign a long-term contract?
No. Legwork is flat monthly pricing with no contracts and no setup fees. Cancel anytime.
What does the 30-day guarantee actually cover?
If you're not happy with your foundation within the first 30 days, we keep building until you are. No fine print — we mean it every time.
Which trades businesses do you serve?
Plumbers, HVAC contractors, roofers, electricians, landscapers, remodelers, painters, and general contractors across the United States, with select clients in Canada, the UK, Australia, and New Zealand.
What's the difference between Starter, Growth, and Scale?
Starter ($297/mo) gets you the professional foundation — website, automated reviews, and SEO. Growth ($500/mo) adds a 24/7 AI receptionist and automated booking. Scale ($997/mo) adds Google Ads management — we run the ads that fill your pipeline on top of the foundation that makes them actually convert. Ad spend is paid directly to Google, separate from the monthly fee.
Why are reviews so important for trades businesses?
92% of consumers read online reviews before hiring a local service provider. Google's local algorithm weighs review count, recency, and website quality heavily when deciding which businesses to show in the map pack. Without a review system, you're fighting uphill — even with paid ads.
Will this work if I already have a website?
Yes. We assess what you have on the 20-minute call. If your existing site is slow, outdated, or not converting, we rebuild it. If it's solid, we layer the review system, SEO, missed-call capture, and AI receptionist on top.
How does the missed-call text-back work?
When a call to your business goes unanswered, the system automatically sends a personalized text to the caller within 60 seconds — acknowledging the miss, giving them options, and keeping the lead alive while you're on a job site.
Do I need to run paid ads to benefit from Legwork?
No. Many Legwork clients never run paid ads at all — their automated reviews and SEO compound over time and generate organic leads. For clients who do decide to run ads later, the foundation typically delivers 2–5× better ad conversion because homeowners actually trust what they find when they click.

Get Started

Build your foundation
before you need it.

Book a free 20-minute call. We'll look at your online presence, show you what's missing, and explain exactly what we'd build. No lead-gen promises — just the professional foundation that makes everything else work.

When you're ready for paid ads down the road, you'll already have the reviews, the SEO, and the website to back it up.

// 30-Day Guarantee

If you're not happy with your foundation within 30 days, we keep building until you are. No fine print. We mean it every time.

No contracts · No setup fees · Cancel anytime · 30-day guarantee

Book a Call
Service Area
US, Canada, UK, Australia & NZ